The Story of "Michael"

Michael, the owner of 29216 N Summit Rd, approached me back in February 2021 on the potential sale of his home. We had a conversation and agreed to a sale with the following terms:

• Firm price of $1,475,000
• Limited showings
• Quick sale preferred

After doing the competitive property research and developing the marketing strategy (including capturing top-notch photography, videography and facilitating virtual tours), I went back to Michael with some surprising information...he was undervaluing his home and I needed him to trust me and the process. After presenting the details, here's how it all worked out:

• Increased list price to $1,749,000
• Final sale price was $1,750,000
• Active days on the market: 5 days
• Multiple offers received
• Final offer accepted after a single Open House (no other showings needed)

So what was the difference? In that particular moment, there were major shifts occurring in the market with record-low inventory, and unless one was truly involved in the day-to-day trends, it would be tough for any seller to have understood when and how to adjust the home's pricing strategy. 

As real estate professionals, we work daily on these types of transactions and know the demand. We also understand how minor adjustments can translate into big dollars.

Michael would have left $250,000 on the table had he not taken my advice and followed the trends. 

Interested in learning more about our strategy and how we can get your home sold? Let's talk!

P.S. We don't use the real name or addresses of our clients to protect their privacy.